From Chaos to Clarity
The right business structure can transform your business—and your life.
How to Build a Strategic Marketing Plan
Building a strategic marketing plan for a small business does not have to be complicated or expensive.
All development initiatives should begin with your growth goals, this helps to anchor your plans and measure success. Next, get to know your ideal prospect. In detail. All of your messaging should be focused on what value you offer THEM. Finally, what are the top 2-3 ways that you can connect with your ideal prospect directly.
Do those things. Not ALL the things.
Watch Part 1 of my Marketing Planning Mastermind series.
Ask The Right Questions Podcast Episode
I had the pleasure of joining the podcast Asking The Right Questions to chat all things Sales and Marketing!
We cover:
-Marketing challenges companies are facing these days.
-Insights on how companies can market, sell and service (inbound, outbound, traditional).
-How business owners can achieve their marketing/sales goals and objectives with low to no-cost marketing.
Click the Link to Listen!
Let’s Chat About No-Cost Marketing
Many service-based and B2B business owners are terrified of marketing…because it feels foreign but also because they wrongly assume it comes with a hefty price tag.
This is simply not true. So many businesses are not exhausting, or even tapping into, free marketing opportunities that can drive growth.
Marketing vs. Business Development
Your messaging is EVERYTHING and all free/paid marketing and biz dev efforts will fall short if you are not communicating your value well.
Likely you are not creating and buying mass media or more traditional outbound initiatives. You are networking, connecting and presenting to reach your ideal prospect in more intimate forums. Nonetheless, you are still driving traffic back to your digital presence. Be that LinkedIn, Social or your website…which are highly effective and essential marketing tactics.
Make sure your business development efforts are not wasted with ineffective marketing, ie. confused messaging, hidden product positioning and a lack of clarity of your ideal prospect.
Watch Our Full Marketing Insights Mastermind
For business owners who feel tired just thinking about Strategic Marketing…
Check out my learning series below.
𝒀𝒐𝒖 𝒘𝒊𝒍𝒍 𝒍𝒆𝒂𝒓𝒏:
1. Foundational branding TOOLS for new market and channel expansion.
2. STRATEGY to build an actionable communication plan.
3. INSIGHTS on how to prioritize the to-do list and actually get the work done!
Easy Digital Marketing Tips
Many businesses aren’t maximizing their digital marketing. Most know they are not, but they assume it is complicated, time-consuming and expensive to do so.
It doesn’t have to be hard. Here are a few quick, no-cost tips to maximize your online presence, so your ideal prospect can connect and engage more easily.